Southeast Asia's hotel pipeline stayed active through Q3 2026. In Vietnam, Accor and Sun Group signed a portfolio agreement on 7 July 2026 covering nearly 6,000 hotel rooms and serviced apartments across Phu Quoc and Da Nang, with brands including SO/, Swissôtel and TRIBE all making their Vietnam debut through the deal. Hilton announced two lifestyle hotel signings in Thailand on 29 September 2026, a Curio Collection property in Phuket and a Tapestry Collection property in Chiang Mai, supporting its goal of exceeding 250 luxury and lifestyle hotels across Asia Pacific. Hilton also opened reservations on 16 September 2026 for the 173-room NoMad Singapore, the brand's first Asia Pacific hotel, ahead of its planned late-2026 debut.