Asia Pacific continues to experience a significant shortage of luxury hotels, especially when benchmarked against Europe and the U.S. According to CoStar, there are only 900 luxury hotels per billion population within Asia Pacific, lower than both Europe (6,700) and the U.S. (8,500). In this context, Hyatt will expand Hyatt’s luxury and lifestyle brand portfolios across the region, with a robust pipeline of close to 90 properties expected to open over the next five years. As of Q1 2025, 64% of Hyatt’s Asia Pacific hotels and resorts are in the luxury and upper-upscale segments. Its competitor, Hilton surpassed 160 trading hotels across its luxury and lifestyle categories in the region and expects to grow the supply by at least another 50% in the years ahead.