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Quarterly bulletin 2nd Quarter 2024

Rubix Navigation
July 05, 2024, 15:04 GMT + 7
  • As more multinationals diversify their operations in Asia beyond China, commercial landlords in nearby countries including India, Vietnam, and Korea have an increasingly strong hand.
  • Across Southeast Asia, the number of hotels operating under franchise agreements has doubled over the past decade, rising from 3% of the market to 6% in 2024.

In addition to the mainstream management agreements, hotel franchising is rapidly emerging as a viable business model in Southeast Asia despite being hampered by the region's fragmented hotel market which is made up of numerous small local owners, a lack of options for third-party operators, as well as regulatory and legal barriers. This model is attracting hotel owners seeking to tap into the reputation and expertise of renowned operators to drive distribution through their network and loyalty programs. It is also offering owners an avenue for growth and resilience in the wake of the pandemic. Across Southeast Asia, the number of hotels operating under franchise agreements has doubled over the past decade, rising from 3% of the market to 6% in 2024. 

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