InterContinental Hotels Group (IHG) has announced a signing for its Regent Hotels & Resorts brand in Kuala Lumpur, Malaysia, alongside its relaunch of the brand that set the standard for luxury hotels.
Regent’s new positioning has been created to deliver on a bold ambition, to become world-renowned for new luxury and celebrated for bold new ideas. The relaunched brand comes complete with new brand hallmarks and design philosophy, a specially created service style, and a striking visual identity.
"We are already one of the world leaders in luxury with our InterContinental Hotels & Resorts brand, and alongside Regent and Kimpton, we have significant potential to expand our global footprint in the fast-growing luxury segment", said Keith Barr, Chief Executive Officer of IHG.

Regent currently has four hotels in Asia and two in Europe, with several upcoming properties in development

IHG announced the acquisition of a majority stake in Regent Hotels & Resorts in March 2018, bringing the much-loved brand into the top end of its portfolio, and increasing IHG’s presence in a fast-growing luxury segment worth US $60 billion. With the evolution of Regent’s brand positioning, IHG’s intention is to grow the Regent portfolio from six hotels today to more than 40 hotels in global gateway cities and iconic resort locations.
The recent signing announced is with Multibay Development Sdn. Bhd for Regent Kuala Lumpur. Regent Kuala Lumpur will be situated next to Tun Razak Exchange project which is set to become the next financial district of Kuala Lumpur and an extension to the city’s golden triangle known for its commercial, shopping and entertainment options. A 45-minute drive from Kuala Lumpur International Airport, Regent Kuala Lumpur will be the luxury address in Malaysia’s capital.
In addition, plans are already underway to rebrand the iconic InterContinental Hong Kong, which is set to become a Regent hotel in 2021. The rebrand will see the hotel return to its roots, having first opened its doors as a Regent in 1980.