Throughout the year, the company continued to expand its footprint in a series of key Asian markets, including Indonesia, Japan, Vietnam, and Thailand. In total, Best Western now operates a portfolio of 56 hotels and resorts across Southeast Asia and Japan, offering more than 5,000 rooms – regional inventory that is set to more than double in the coming years, with more than 6,800 comfortable and contemporary rooms set to open across Asia. In total, Best Western has 37 hotels in its Asian pipeline, covering seven of the company’s 13 industry-leading brands.
In Indonesia, the opening of Best Western Senayan Hotel in Jakarta and Best Western Kindai Hotel in Banjarmasin reflect the company’s commitment to serving a wide variety of destinations, from key cities to emerging markets.
In Japan, Best Western Plus Hotel Fino Chitose and Best Western Hotel Fino Tokyo Akihabara both opened this year, catering to the rising number of domestic and international travelers as the country prepares to host the 2020 Summer Olympics.

Best Western Premier Sapphire Ha Long

Vietnam is another strategic target market for Best Western, where in 2018, the company signed new agreements for Best Western Premier Cam Ranh Seahorse Beach Resort, Best Western Premier Quang Binh, Best Western Premier Sapphire Ha Long and Best Western Plus Ha Long Bay, all of which are scheduled to welcome guests starting in 2020. These spectacular hotels and resorts, featuring a combined total of over 2,200 rooms, will bring high quality international accommodations to a series of rapidly emerging destinations.
Best Western also continued its expansion in Thailand this year signing Best Western Plus Speech Pattaya and The Title V Rawai Phuket, BW Premier Collection by Best Western, both of which are on track to open within the next two years. Finally, in the Philippines, Best Western signed its first SureStay® hotel, SureStay Plus by Best Western Regency Angeles City Clark, which is scheduled to open its doors in the second quarter of 2019.
As Best Western looks ahead for its plans in Asia, 2019 will bring a host of debuts: Vīb Sanampao in Bangkok, which will be Asia’s first Vīb® hotel; the launch of SureStay Plus by Best Western Shin-Osaka, the first SureStay Hotel in Japan; the opening of Tawaravadee Resort, BW Signature Collection by Best Western, Asia’s first BW Signature Collection® hotel; and the launch of Best Western Plus Osaka Kitahama and Best Western Plus The Beachfront Resort, which will become the first Best Western Plus® hotels in Osaka and Phuket respectively.
Best Western will also return to the popular Thai resort town of Pattaya in 2019 with the opening of Best Western Premier BayPhere Pattaya. This hotel will be complemented by the highly-anticipated debut of BluPhere Pattaya, BW Premier Collection by Best Western in 2020.
The future of Best Western in Asia holds even more promise as the company continues to build its collection of industry-leading brands. In September, the company introduced a pair of unique boutique brands, upscale Sadie HotelSM and upper-midscale Aiden HotelSM. Created as conversion brands, these two chic offerings enable developers to reposition existing properties and enhance the value of their assets. The world’s first Aiden Hotel opened last month in Seoul, South Korea, and Sadie Hotel is expected to arrive in Asia in the near future.