Skip to content
Back to Research
Bulletin

Southeast Asia Bulletin, 2025

Published 10 January 2026 · English

Amidst global economic and geopolitical uncertainty, hotel operators across Asia Pacific have revealed a cautiously optimistic outlook in 2026, predicting GOP to increase between 2-6% y-o-y. Therein, Vietnam has been identified by operators as the regional standout in terms of profitability growth in 2026 relative to 2025, reinforced by a strong 6% growth forecast in GOP.

In the M&A market, the Hong Kong-based Jardine Matheson announced that its unit would buy the rest of the shares of Mandarin Oriental International it does not already own, valuing the luxury hotel group at US $4.2 billion. Besides, South Korean hospitality group Sono International acquired Cross Hotels & Resorts from Australia's Flight Centre Travel Group.

The Southeast Asia Bulletin is reserved for the partners and clients of Rubix International. Requests are reviewed, and approved readers receive each issue by email.

Request the bulletin