Bangkok’s IconSiam development to open on 9 November

Scheduled to open on 9 November, the US $1.67 billion Bangkok’s massive IconSiam complex is developed on a 400-metre-long stretch of the Chao Phraya River. It includes two shopping malls, the 146-unit Residences at Mandarin Oriental Bangkok, the 379-unit Magnolia Waterfront Residences and a theme park. Its shopping malls will be home to 188 brands and store concepts from around the world making their debut in Thailand, including 14 flagship stores of internationally renowned brands.

“IconSiam will excite visitors with a rich diversity of offerings, including art and culture, in addition to extraordinary dining and shopping possibilities,” said IconSiam CEO Supoj Chaiwatsirikul. “The project is co-designed and co-activated in collaboration with enterprises of all sizes and with people from all walks of life, and the benefits of the project are shared among all parties.

“We have made every participant in IconSiam whether they be outlets selling products, or designers and artists showcasing their creations, or even neighbourhood communities helping in our operations, which is an inseparable part of our business model and they play a part in shaping our development”, he added.

Flagships line up

Flagship stores at IconSiam will include the largest Adidas Original store in Asia, H&M-owned fashion label Cos, an Aland lifestyle concept store from Korea, and local accessories brand Naraya. Meanwhile, UK retailer JD Sports will open its first Thai store at the development and Nike’s store will be the first in Asia with a Kicks Lounge. Additionally, the retail development is anchored by Thailand’s first Takashimaya department store from Japan which plans to introduce 170 brands into the market for the first time.

Details have yet to be released about world-class restaurants and a rooftop bar planned for the complex. Besides those, IconSiam will feature seven food and beverage zones, each with a different atmosphere and concept. Tenants will include Singapore’s Jumbo seafood restaurant and Taiwan’s Harbour restaurant. Fitness First will also open its largest Thai venue here yet. Chaiwatsirikul says IconSiam has budgeted THB1 billion (US $31 million) on an opening and launch festival, including extensive international communications.

“Because IconSiam will be a showcase for the very best that Thailand has to offer and serve as a platform to propel Thai brands, products, artists, artisans and Thai culture onto the global stage, we are investing heavily to make IconSiam globally visible. We want IconSiam to be a magnet for the country, capable of drawing hundreds of thousands of international and local visitors a day, and to bring honour to Thailand” he said.

Meanwhile, the development’s two luxury residential towers remain under construction. The 70-floor Magnolia Waterfront Residences is 90% complete, while the 52-floor, super luxury The Residences at Mandarin Oriental Bangkok is 80% complete.

IconSiam is being developed by three Thailand companies: shopping centre operator Siam Piwat, which owns Siam Center, Siam Paragon and Siam Discovery; residential developer Magnolia Quality Development Corporation; and multinational conglomerate Charoen Pokphand Group.