Minor, Pan Pacific take up stake in Global Hotel Alliance

Longstanding members of Global Hotel Alliance (GHA), the Bangkok-based Minor Hotels and the Singapore-based Pan Pacific Hotels Group have made strategic investments to become the alliance’s shareholders, joining the founding joint venture partners Omni Hotels and Resorts, Kempinski Hotels and Oracle Corporation. In detail, Minor invested a total of US $3.2 million, representing a 10% share of GHA while Pan Pacific secured the same shareholding. These investments enable the Global Hotel Alliance to accelerate its strategic growth plans.

Minor has been involved with GHA since 2007 with its Anantara brand. Dillip Rajakarier, CEO of Minor said the membership of GHA fits well with Minor's multi-brand strategy. Pan Pacific was a founder member of GHA in 2004 and this alliance will drive large volumes of corporate and leisure business into hotels across Pan Pacific and Parkroyal brands.

GHA’s CEO Chris Hartley has also revealed that the alliance is making substantial investments in CRM and sharing technology to enhance the Discovery loyalty programme. “The 13 million Discovery members will produce US $1.7 billion in room revenues in 2018, of which around US $125 million is from customers moving between our member brands,” he added.